Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling that product or service.

Vitruvias Brand Architects looks at Marketing as an organizational function and a set of processes for creating, delivering and communicating value to customers.  Marketing is the science of choosing target markets through market analysis and market segmentation.  Vitruvias understands consumer behaviour and provides superior customer value. From a societal point of view, marketing is the link between a society's material requirements and its economic patterns of response. Vitruvias satisfies these needs and wants through exchange processes and building long term relationships.